Gaillardia aristata (Native Blanket Flower)

From CONPS: This perennial needs full sun, and has water use rated at medium. Mature size 12" by 12".
The inch-long petals have yellow, 3-toothed tips and dark red bases. These suround disk flowers which are the same color as the base of the petals. Tufts of hairs project from the seed-like fruits and the entire plant is covered with fuzzy hairs.Blooming summer through fall providing nectar and pollen for butterflies and bees. Special value to native bees.

From “Native Plants for Birds” handout: Grows 12-32in., prefers full sun and well-drained soil. Blooms late Spring to Fall; most commercial varieties are non-native hybrids. Also good for: seeds. Feeds: Sparrows, finches, grosbeaks, buntings, chickadees.

From GAIB:

Blanket Flower
Latin Name: Gaillardia aristata Mature Height: 18-24” Mature Spread: 18-24”
Hardy To: 8,500’

Water: Low
Exposure: Full Sun
Flower Color: Yellow/Bronze
Flower Season: Mid-Summer
Attracts: Butterflies, Bees
Description: A thick clump of fuzzy grayish-green leaves support stems of large daisies consisting of half-domed, reddish-brown to orange centers circled by ray florets of yellow or yellow/bronze bi- color. The Blanket Flower is a Colorado native, and the entire plant is covered with fuzzy hair.
Care: The Blanket Flower appreciates a bit of pampering the first season, and then takes off on its own. Deadhead occasionally to keep the flowers coming all summer long. Divide every 2 to 3 years in early spring to keep clumps thriving. Avoid planting in rich, moist soils, which can make the plants floppy and shorten their life-span. Drought-tolerant once established, the Blanket Flower only needs supplemental moisture during extended hot and dry conditions. This plant is very low-maintenance, adaptable, and easy to grow.